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Advertising - Compare Routes
There are many instances on these pages where rolling your mouse over a graphic can reveal additional information. As well as the routes on this page moving your mouse over the Level numbers reveals information about that level.
Move over a Route to show the route - click the route for details and links
Entry Level
Level 1
Level 2
Level 3
Level 4
Level 5
Level 6
Level 7
Level 8
Entry Level
Level 1
Level 2
Level 3
Level 4
Level 5
Level 6
Level 7
Level 8
Qualification Levels

There are eight qualification levels and an entry level in the National Qualification Framework.

The levels shown opposite illustrate the qualification from the National Qualification Framework and the corresponding framework for Higher Education Qualifications.

In addition to the qualifications illustrated there is a wide variety of other vocational qualifications e.g. in IT there are qualifications offered by Microsoft, Oracle and Cisco which can be used to complement qualifcations from the framework.

In many cases it is possible to get in-work training in such qualifications.


Entry Level

Entry level qualifications recognise basic knowledge and skills and the ability to apply learning in everyday situations under direct guidance or supervision. Learning at this level involves building basic knowledge and skills and is not geared towards specific occupations.


Level 1

Level 1 qualifications recognise basic knowledge and skills and the ability to apply learning with guidance or supervision. Learning at this level is about activities which mostly relate to everyday situations and may be linked to job competence.


Level 2

Level 2 qualifications recognise the ability to gain a good knowledge and understanding of a subject area of work or study, and to perform varied tasks with some guidance or supervision. Learning at this level involves building knowledge and/or skills in relation to an area of work or a subject area and is appropriate for many job roles.


Level 3

Level 3 qualifications recognise the ability to gain, and where relevant apply a range of knowledge, skills and understanding. Learning at this level involves obtaining detailed knowledge and skills. It is appropriate for people wishing to go to university, people working independently, or in some areas supervising and training others in their field of work.


Level 4

Level 4 qualifications recognise specialist learning and involve detailed analysis of a high level of information and knowledge in an area of work or study. Learning at this level is appropriate for people working in technical and professional jobs, and/or managing and developing others. Level 4 qualifications are at a level equivalent to Certificates of Higher Education.


Level 5

Level 5 qualifications recognise the ability to increase the depth of knowledge and understanding of an area of work or study to enable the formulation of solutions and responses to complex problems and situations. Learning at this level involves the demonstration of high levels of knowledge, a high level of work expertise in job roles and competence in managing and training others. Qualifications at this level are appropriate for people working as higher grade technicians, professionals or managers. Level 5 qualifications are at a level equivalent to intermediate Higher Education qualifications such as Diplomas of Higher Education, Foundation and other degrees that do not typically provide access to postgraduate programmes.


Level 6

Level 6 qualifications recognise a specialist high level knowledge of an area of work or study to enable the use of an individual's own ideas and research in response to complex problems and situations. Learning at this level involves the achievement of a high level of professional knowledge and is appropriate for people working as knowledge-based professionals or in professional management positions. Level 6 qualifications are at a level equivalent to Bachelors degrees with honours, graduate certificates and graduate diplomas.


Level 7

Level 7 qualifications recognise highly developed and complex levels of knowledge which enable the development of in-depth and original responses to complicated and unpredictable problems and situations. Learning at this level involves the demonstration of high level specialist professional knowledge and is appropriate for senior professionals and managers. Level 7 qualifications are at a level equivalent to Masters degrees, postgraduate certificates and postgraduate diplomas.


Level 8

Level 8 qualifications recognise leading experts or practitioners in a particular field. Learning at this level involves the development of new and creative approaches that extend or redefine existing knowledge or professional practice.


 Advertising
What do Advertising Account Managers do?
Advertising Account Managers usually work in advertising agencies. They are the link between their clients and the agency and they plan, organise and monitor advertising campaigns in print, and on TV or radio.

The job generally requires a degree (Level 6), but not necessarily in advertising or marketing – different backgrounds can be very useful in agency teams that work with a wide range of clients. Equally important is evidence of commitment, personality and team leadership skills.

The usual route is to join an agency as a graduate trainee – as an Advertising Account Executive. In house training about the industry and developing your business and management skills will help you progress to Account Manager with responsibility for a team as well as budgets and financial forecasting.
(Source: jobs4u/IPA)

There are several different pathways to become a qualified Advertising Account Manager.

The following pages give examples of just three possible routes
  • ROUTE 1 - Vocational/traditional
  • ROUTE 2 - Vocational learning
  • ROUTE 3 - Vocational/traditional
Mature students are advised to talk to their local nextstepprovider - nextstep.direct.gov.uk. Those without previous experience in marketing or communications may find it more difficult to get in.
What else should I be doing?
For jobs in advertising it’s a good idea to:
 become familiar with new technologies
 develop your financial management skills
 follow and analyse high profile TV and print advertising campaigns
 develop an understanding of the commercial world
 develop an understanding of the creativity process
 work on your organisational and time management skills
 organise work experience with an advertising agency or in marketing
 take part in the Aimhigher ambassador scheme at university
 read magazines about the advertising industry such as Campaign www.brandrepublic.com
 brush up your spelling and grammar

 
Useful links
The Sector Skills Council for advertising is Creative & Cultural Skills www.ccskills.org.uk
Once in your job there are lots of opportunities for Continuing Professional Development (CPD), including developing higher level management skills or studying for a professional qualification such as Marketing.
The Institute of Practitioners in Advertising (IPA) www.ipa.co.uk is the professional institute for agencies in the advertising, media and marketing communications industry and offers CPD opportunities some of which can be taken online
The Communication Advertising and Marketing Education Foundation www.camfoundation.com offers the CAM Diploma in Marketing Communications delivered through several study centres in the South East
The Advertising Association www.adassoc.org.uk is a federation of organisations representing the advertising and promotional marketing industries and has careers information on their website.